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Getty Images enters therative artificial intelligence pool

Generative AI by Getty Images: A Preliminary Conference Description & View of the Code Conference, June 26 – 27

Customers can access Generative AI by Getty Images through the Getty Images website. The company said that the tool will be priced differently from a standard subscription, and that it is based on prompt volume. The prices would not be specified.

Getty CEO Craig Peters will be at this year’s Code conference on September 26th and 27th. You can apply here to attend Code in person or go here for virtual tickets.

What We Don’t Want to Learn About Generative AI from Getty Images — The Case Against DeviantArt and Stable Diffusion

I got a hands-on look at Generative AI by Getty Images and got to play around with the tool for a bit. To see how close it can get to a real picture, I want to see how it builds photos, rather than illustrations. And the photos look better than expected. I was not surprised that some of the first images the tool generated felt like they weren’t feelings. This feeling isn’t exclusive to Getty’s generative AI tool; the photos generated by the upcoming DALL-E 3 from OpenAI made me think the same.

Getty also said in a press release that customers using the tool will have the right to perpetual, worldwide, nonexclusive use of the images and that new content generated by AI will not be added into Getty’s existing content libraries for others to use.

The event that brings together the most influential voices in tech is back for 2023. Code will return with new hosts at The Ritz-Carlton on September 26th and 27th. If you apply, grab a virtual ticket.

The use of copyrighted material to train large language models and text-to-image systems has been a big concern for many in the creative community. Three artists previously sued Stability AI, Midjourney, and art website DeviantArt for using their art without permission to train its models.

Getty said customers can eventually add their own data to train the model and generate images with their brand style. This feature and other services will be available later this year.

The lawsuit was brought by the stock- photo service provider which said that more than 12 million of their photos were being used for training on the Stable Diffusion photo-Generation tool.

Getty’s plunge into the AI photo pool raises questions about the ethics of training an AI model on more than two decades’ worth of photographers’ images and how companies exploring this business model will ultimately pay those photographers.