Why the 11th-gen iPad is not the Air: What is the purpose of the Air? How Apple intended to make the iPad Air a purple
The whole purpose of branding is to let customers know what they’re getting. The Air name conveys a sense of light. If you will it will be airiness. Should the 11th-gen iPad be considered the budget option, since it is the lightest iPad out there, if it is not the Air? This is done all the time with the iPhones. When it launched the 10th-gen iPads, it did this.
Apple customers love the Air branding and don’t have to call it the iPad Mid. But words have meaning. If Apple means this to be a midrange iPad, surely there are marketing geniuses who could have come up with a clever word for that.
It was Apple that tried to convince us that the iPad Air is purple. If we are feeling generous, it is more of a lilac. I had a fight with Apple over the definition of purple, but I still don’t like it. Sometimes, Apple just misses the mark with naming — like with naming the heavier, thicker iPads the Air. I know we are talking a hundredths to a tenth of a pound with the iPad Airs. I’m quibbling over, at most, a millimeter of thickness. The average person is not likely to notice much in person. It is the principle of the matter.
Both sizes are available in silver or gray. Only if you purchase a 14000 or 23000 model of the iPad Pro will you be able to add glass at the checkout. For a $100 premium, the upgraded glass is said to reduce screen reflectivity and scatter ambient light without a big impact on overall contrast and image quality, making it easier to do creative work in brighter conditions.
The new iPad Pro has two sizes, 11-inch and 13-inch. Apple offers the 11 inch iPad Pro in its base configuration for more than a thousand dollars. There is also a variety of other configurations available such as 512 gigabytes, 1 to 2 terabytes, and $2,999. A 5G model costs from $1,199) for a single large amount of data to $2,199 for 2 large amounts of data.
Both tablets allow the use of accessories that support the new Apple Pencil Pro, which has built-in find my, squeeze gesture, and a gyro sensor. The new iPad Pros have a refreshed Magic Keyboard to match, now with a dedicated function row and a bigger trackpad with haptic feedback. (Those going for the iPad Air can use them with the original Magic Keyboards that are still available for older iPad Pro models.)
