Generative AI by iStock: Designing, Launching, and Dissolving the Wacom Anomaly during the Getty Images-Nvidia Launch
The platform has new features. Inpainting lets users mask an area of an image and then fill it in with a person or object from a text prompt. Out painting enlarges a photo and fills new regions.
Grant Farhall, Getty’s chief product officer, tells The Verge that Generative AI by iStock targets small and medium businesses that need to find stock photos.
Users can get more precise photos even if they can’t use a camera, because of it. He used the example of someone looking for photos to illustrate climate change: they can prompt Generative AI by iStock to create a picture of penguins walking through a city street; instead of hiring a photographer and finding a flock of penguins, the AI can make that for them.
Getty Images and Nvidia are deepening their AI partnership with the launch of Generative AI by iStock, a text-to-image platform specifically designed to make stock photos.
Wacom deleted the images without explanation, fueling speculation that an industry-standard brand for artists was using tools widely criticized for replacing them. And it wasn’t the only AI controversy this weekend. Wizards of the Coast (WotC), the publisher behind Magic: The Gathering and Dungeons & Dragons, also issued an apology on Sunday for using an ad with AI-generated elements. The controversies have escalated mistrust around an already complicated question: how can creatives, and the companies that work with them, navigate a flood of images that are easy to create and hard to conclusively detect?
It is not possible to be perfect in a fast-evolving space, especially with generative AI becoming standard in tools. Our aim is always to support human made art and artists.
But even creatives who don’t expect to stop generative AI’s development want something more substantive from companies than “trust me bro,” especially when those companies rely on their patronage. Artists value honesty and accountability over stonewalling and evasiveness about whether AI tools are being used.
The situation has made people more cautious about judging projects due to the lack of proof of how their content was made. The options are not perfect.
anti-ai pressure campaigns are a force in the creative world despite the differences. It’s not going anywhere, butrativeai has turned into a PR nightmare for many companies.
