Big Tech is back in court
A US court has ruled that Google’s purchase of DoubleClick does not hurt competition and its “ad tech” tools are “simple, affordable and effective”. However, the court also warned Google over its failure to preserve internal communications citing an internal messaging app which “deleted records of chats between employees”. Google had said it disagreed with the court’s decision.
The ad tech monopoly case came to an abrupt end
The UK High Court has ruled that Google’s online advertising practices are “likely anti-competitive”, allowing the US to continue its case. The case was filed in 2023 and concerns an intricate web of programs that sell ad space around the web, like on a news site or a recipes page. In its ruling, the court said Google’s acquisition of digital advertising platform DoubleClick didn’t harm competition.