Getty Images

generative AI can be used to stock photos

Getty Images has partnered with NVIDIA to launch Generative AI, a text-to-image platform specifically designed to make stock photos. The AI can prompt Generative AI by iStock to create a picture of penguins walking through a city street. “Instead of hiring a photographer and finding a flock of penguins, AI can make that for them,” Getty Images’ Chief Product Officer Grant Farhall said.

Getty Images enters therative artificial intelligence pool

Getty Images has launched a generative AI tool called Generative AI that uses images from over 20 years of Getty photographers’ experience. Customers can access the tool through Getty Images’ website. The company said that users will have the right to perpetual, worldwide, nonexclusive use of the images and that new content generated by AI will not be added into Getty’s existing content libraries.